The Short Version
A web designer decides what a website looks like. A web developer builds it. Many people do both - but the distinction matters when hiring because the wrong hire wastes time and money.
What a Web Designer Does
A web designer is responsible for the visual and user experience of a website: layout, color palette, typography, wireframes, mockups, responsive behavior, and brand consistency. They work in tools like Figma or Adobe XD and deliver a visual specification for a developer to build.
What a Web Developer Does
Frontend developer: Builds what the user sees - HTML, CSS, JavaScript. Turns mockups into a working interface.
Backend developer: Builds server-side logic - databases, APIs, authentication, payments.
Full-stack developer: Does both. Most agency developers are full-stack.
Which Do You Need?
- Hire a designer if: You have a developer but need UI designs first, or your site works but looks outdated.
- Hire a developer if: You have designs and need them built, or you need functionality - forms, databases, user accounts, payments.
- Hire someone who does both if: You are starting from scratch and want one point of contact.
Most web agencies handle both in-house. Vaylo Studios handles design and full-stack development in-house for every project. Business websites starting at $1,500.
